Solution
SMS almost always gets opened — which is exactly why it is the easiest way to lose a customer. RevOrder runs it as a channel with rules, not as a bulk send.
Audiences are defined by behaviour and order history and recalculate themselves, instead of going stale in a static file.
A STOP reply opts the recipient out immediately and across the whole account — not just the campaign that reached them.
Clicks and orders are tied back to the specific send, so you see revenue rather than delivery counts.
Short links can run on a domain of your own instead of one the recipient does not recognise.
One unnecessary email gets ignored. One unnecessary SMS at the wrong hour gets remembered, and an SMS opt-out is usually final — someone who has replied STOP rarely comes back.
So the channel only works under two conditions: the message is targeted and the frequency is controlled. Blasting the whole list is the most expensive way to spend your most expensive channel.
Opt-outs apply across the account, not per campaign. If someone declines, the platform does not message them again — including from another campaign or automation.
Permanent suppressions from complaints or invalid numbers are not quietly lifted on the next send. That is deliberate: a list that cleans itself is a list you can trust.
Define the audience by behaviour or order history instead of sending to everyone.
The editor shows the length and how the link will render before anything is sent.
A campaign goes out now or on a schedule, and automations fire from events in the store.
Orders are tied back to the send, so you know what it earned.
Connect your store, build a segment and see what the first send brings in.
